Customer Experience has become one of the most relevant key differentiators for companies in both B2C and B2B industries. However, many CX leaders struggle to demonstrate the business value of CX initiatives to internal stakeholders.
Key challenges for CX leaders:
Gartner, Justify Customer Experience Initiatives Using 4 Approaches, Michael Chiu, Ed Thompson, Don Scheibenreif, Jake Dunne, 6 July 2020.
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.